As AI becomes the gatekeeper for content, what can publishers do?

AI isn’t just changing publishing—it’s replacing how people access content. We used to search, look at results, then go read a page to get an answer to our questions. Now we just ask and get an answer. How can publishers adapt in that environment? Drawing on a real-world experiment building a personalized AI-generated daily podcast, Greg shows how quickly AI can: Replace multiple websites and content sources Eliminate browsing, clicking, and comparison Break the relationship between publishers and their audience Key ideas: AI is becoming the new “front door” to information—not Google, not websites The real problem: content is abundant, but attention is limited Why AI reduces friction but doesn’t increase demand What kinds of content are at risk—and what becomes more valuable Why owning the relationship (especially email) matters more than ever Bottom line: AI makes average content easy to get. That makes distinctive content more valuable than ever.