Luxury Wellness Brand Identity: Sauna & Cold Plunge Studio

BUILD YOUR BRAND: https://www.identitybyshirls.com/contact 🛒Get the exact Brand Discovery Questionnaire I use for every branding project: https://byshirls.gumroad.com/l/brandd... In this video, I'm taking you behind the scenes of a complete brand identity project for Temper House, a luxury wellness studio. From strategy and positioning to the final brand identity, you'll see my entire 6-step branding process and how I created a brand experience for a space featuring sauna rooms, cold plunge pools, recovery suites, and immersive wellness environments. The goal was to create a brand that feels both energising and restorative, combining molten copper tones, calming water-inspired hues, and a premium hospitality-inspired experience. I'll walk you through: 0:00 - Intro 0:28 - Brand strategy & positioning 2:57 - Moodboarding 4:03 - Logo design 7:25 - Typography 7:39 - Imagery & the brand in real life 💻 Let’s Connect Email: [email protected] 📸 Instagram: https://www.instagram.com/identitybys... 🎥 TikTok: https://www.tiktok.com/byshirls 👉 Don’t forget to like, subscribe, and drop a comment with your biggest takeaway or what you’d like me to cover next. Thanks for watching!