On the edge of effectiveness with Sam Altawil - Ep:098

Sam Altawil wrote "On the Edge of Effectiveness" for one reason: to share what he's learned about HR and help people avoid costly mistakes. No course to sell. No consulting empire to build. Just genuine knowledge sharing. A year after publishing, Sam's at an interesting crossroads. He's getting great feedback and wants to add more value to the book, but he's wrestling with how to do it right. How do you expand your content without falling into the typical "lead magnet" trap? We dig into the concept of Beneficial Constraints. What belongs in your book versus what belongs elsewhere? Sam's wrestling with this exact question, and his approach offers a fresh perspective for anyone writing without commercial intent. Sam's passion for helping organizations improve their HR capabilities comes through in everything he does. His authentic approach to book writing offers valuable lessons whether you're building a business or just sharing expertise. Show notes: https://mrstuartbell.com/podcasts/htb... About Sam Altawil: LinkedIn (  / sam-altawil-jd-57313b12a  ) Is Your Book Ready to Collect Leads? — Most books sit on a shelf. This scorecard shows you if yours is set up to start conversations and bring in clients. Take the Scorecard (https://bookblueprintscore.com)