Creating A Sustainable Brand

Originally Aired November 7, 2019 “Brand” has become a buzzword in the music industry in the past few years. Artists now understand their fans are not only interested in their music, performance, etc., but also in the actual creator. But how do you develop this brand into something tangible and, more importantly, one that can be monetized? Understanding how to build a genuine brand which organically aligns with your fans is one of the most important things an artist can do in today’s music industry. In this webinar, serial music entrepreneur Brian Penick from Legacy Entertainment Ventures explores artists’ brands from development to achieving sustainability.