Building Trust and Boosting Profit: The Power of Video in Fixed Ops with Joe Shaker

Joe Shaker, dealer and founder of TruVideo, joins the Parts Edge Podcast live from the NCM Feel the Future Fixed Ops Summit. Joe dives into the foundational importance of fixed ops in dealership profitability and the transformative power of video technology in building trust and transparency with service customers. Joe shares his journey of launching TruVideo—rooted in asking customers what really mattered and discovering that, even with high performance metrics, trust was the missing link. Learn how video, narrative, and new tech tools like the Video Quality Score (VQS) are not just changing customer communication, but also driving higher parts sales, improving technician/advisor consistency, and elevating the entire fixed ops experience. Join Kaylee and Joe for a gritty, motivating discussion on why dealerships can’t afford to neglect their fixed operations—and how smart tools are giving teams an unbeatable edge. -------------------------------------------- This show is powered by PartsEdge: Your go-to solution for transforming dealership parts inventory into a powerhouse of profitability. Our strategies are proven to amp up parts sales by a whopping 20%, all while cutting down on idle inventory. If you're looking to optimize your parts management, visit 🔗 www.partsedge.com -------------------------------------------- Takeaways 1. Trust Drives Retention 2. Process = Profit 3. Tech Adoption Transforms Culture Chapters 00:00 - Importance of fixed operations in dealerships 04:13 - Initial testing and unexpected success 08:10 - Advantages of real-time transcriptions 12:13 - Dealers and OEMs using video analytics 13:07 - Improving team communication Website: https://www.partsedge.com/profilequiz Kaylee Felio LinkedIn:   / kayleefelio   Website: https://www.partsedge.com