EDWARD BERNAYS - Propagande et manipulation : le pouvoir des images

🎓 In this third episode of Powers, Thérence Carvalho explores the thought of Edward Bernays, a major figure in modern propaganda and theorist of the government of images. How are opinions shaped without appearing to do so? Why did Bernays believe it was possible to influence collective behavior by acting on representations, desires, and unconscious reflexes? And how does modern power no longer seek only to coerce, but also to seduce, influence, stage, and manufacture support? Through his biography, his most famous campaigns, and his key concepts, this episode analyzes another facet of power: public opinion, mass persuasion, the manufacturing of consent, propaganda, symbols, emotions, and the governance of behavior through images. An accessible yet challenging exploration of Bernays's work, to understand how power is also exercised by governing minds. ---------------------------------- 👨🏻‍🏫 Who is Thérence Carvalho? A professor at the University of Nantes, Thérence Carvalho holds a doctorate in law and is a professor of law. 🌐 Official website: https://www.therencecarvalho.fr/ 💼 LinkedIn:   / th%c3%a9rence-carvalho-1aa244182   📸 Instagram:   / therence.carvalho   ---------------------------------- Recommended reading: Works by Bernays: Crystallizing Public Opinion (1st ed. 1923; New York: Kessinger, 2004). Propaganda (1st ed. 1928; French translation: Paris: La Découverte, 2007). Speak up for democracy: what you can do. A practical plan of action for every American citizen, (New York, Viking Press, 1940). Public relations (Boston, Bellman, 1945). Biography of an Idea. Memoirs of public relations counsel (New York, Simon and Schuster, 1965). Engineering of Consent: a scientific approach to public relations (Norman, University of Oklahoma Press, 1969). Works on Bernays: -Larry Tye, The Father of Spin. Edward L. Bernays and the Birth of Public Relations, New York: Crown Publishers, 1998. Hugo Souza de Cursi, The Trade of Ignorance. The public relations firm “Edward L. Bernays,” from the First World War to the Cold War, 1914–1961, PhD dissertation, History, EHESS, 2023: https://hal.science/tel-05224663v1/fi... Yann Caspar, Edward Bernays, the man who whispered to crowds, Paris, La Nouvelle Librairie Éditions, 2023. Hugo Souza de Cursi, “Edward L. Bernays, truth and democracy: from advertising to public relations,” Zilsel, 2021, no. 8, pp. 25–70. Thérence Carvalho, “'Creating Images in the Minds of Millions of People': Edward L. Bernays and His Theory of Propaganda,” Images and Imaginaries in Political Thought, 2026: https://hal.science/hal-05624767v1/do... David Colon, “Edward Bernays and the Manufacture of Consent,” Cahiers de psychologie politique, 2021, no. 38, online: https://sciencespo.hal.science/hal-03... Alain Deniau, “Edward Bernays, Author of a Bible of Capitalism,” Cahiers de psychologie politique, 2021, no. 38, online: https://cpp.numerev.com/articles/revu... ---------------------------------- 🔔 Subscribe to follow the next episodes of Powers. 🎵 Sarabande by George Frideric Handel, performed by Joel Cummins #EdwardBernays #ManufacturingConsent #Powers #Podcast #PoliticalPhilosophy #PublicOpinion #Media #Propaganda #Democracy #HistoryOfIdeas