Приложения медитации — бизнес на тревоге: сто тридцать два миллиона долларов и ты не знал как!

One hundred thirty-two million dollars — that’s how much Calm and Headspace earned in a single year, even though the number of downloads was cut in half. We break down how the business model of meditation apps runs on anxiety: why an anxious user is more profitable than a calm one, how streaks work against the practice, and what the difference is between meditation and a meditation app. #TheAlgorithmOfYou #TheAlgorithmAndHealth #MeditationApps #BusinessBuiltOnAnxiety