Como a 3corações Virou a Maior Empresa de Café do Brasil

The largest coffee company in Brazil wasn't born in Minas Gerais or São Paulo, but in the backlands of Rio Grande do Norte. In this video, we tell the story of the Lima family and the 3corações Group: from João Alves de Lima selling coffee on the back of a mule in 1959, to building a group with more than 30 brands, a national presence, and acquisitions like Yoki and Kitano. A journey that includes the creation of Santa Clara, the help of Fagner, the partnership with the Israeli company Strauss, and an unusual strategy: growing while preserving regional brands. Like! 👍 Subscribe! 📩 Turn on notifications! 🔔 Curious Newsletter: 👉 https://curiosomercado.substack.com/ Social Media: Instagram:   / curioso.mercado   TikTok:   / curiosomercado   Twitter:   / curiosomercado   Curious Store: https://www.reserva.ink/curiosomercado Business Contact 👉 [email protected] 00:00 - Introduction 01:42 - Everything Has a Beginning 05:32 - If Only I Were a Fish 09:15 - Pedro's Dream 12:38 - The Marking Machine 16:37 - The Empire 18:42 - Credits