How to Implement the PESO Model© in a Zero-Click, Zero-Share World

If audiences have fragmented attention and trust is harder to earn, what do you need to do? You don't need to burn it all down. It's about aligning your strategy to what works now. Gini Dietrich discusses how you can adapt the PESO Model to function in a zero-click, zero-share world and how to structure your strategy for discover, trust, and measurable traction. You'll learn: How each PESO Model type functions in a zero click, zero share world and what to do about it. How to structure your strategy for discovery, trust, and measurable traction. What to track with attribution is murky and wonky. Best practices to execute confidently even when you don't control the feed. 🔔 Subscribe to get more practical, actionable steps to modernize your PESO execution for the world you actually operate in now. Need more? Head to spinsucks.com for ongoing resources, guides, and case studies to implement PESO in a way that works while you sleep. #Marketing #PRStrategy #PESOModel #ContentMarketing #DigitalPR #TrustBuilding #ZeroClick #AIContent #SpinSucks #GiniDietrich #Communications #EarnedMedia #PaidMedia #SharedMedia #OwnedMedia