The PESO Model® Diagnostic: The Budweiser Super Bowl Ad

Budweiser won USA Today's Ad Meter for the 10th time. The Clydesdale. The baby bald eagle. "Free Bird." It was brilliant. It was also the wrong conversation. In the first episode of our new monthly PESO Model® Diagnostic series, Gini Dietrich breaks down the gap between coordinated and integrated. Budweiser's "Made of America" program is the best-assembled anniversary campaign of Super Bowl LX—and a case study in where even the most expensive marketing on the planet stops short of a true PESO operating system. In this episode: Why news releases aren't owned media (and what actually is) The difference between publicity and earned credibility How shared media should function as a distribution engine, not a transaction layer What a "precision layer" on paid media actually looks like Three questions that separate a campaign from a system—at any budget Take the self-assessed PESO Diagnostic to find your own integration gaps: https://spinsucks.com/self-peso-diagn... Join the Spin Sucks Community to build PESO into your operating system: https://spinsucks.com/community #PESOModel #SuperBowlAds #Budweiser #IntegratedMarketing #PublicRelations #Communications #MarketingStrategy