The last mile: Where great seasons are won or lost

Your season doesn’t end at the sale. In many ways, it all comes down to what happens next. Fulfillment is the last mile, and it’s the moment families experience your work in the real world. It’s when photos become prints, when memories arrive at the doorstep, and when those milestones finally make it into a frame on the wall. When it goes right, it builds trust and lasting relationships. When it doesn’t, it’s what your buyers remember. In this panel discussion, we’ brought together a group of Captura Preferred Lab Partners for a candid conversation on how studios can reduce production errors, avoid delays, and deliver a more consistent experience from order to delivery.