THE MOST BORING (MOST IMPORTANT) PART OF STARTING A FASHION BRAND | UNSCRIPTED

#HowtoStartaFashionBrand #TheCasual #Unscripted • Save 10% on your next website by choosing Squarespace: http://www.squarespace.com/thecasual • Reggie breaks down the most boring element of building a fashion brand, which also happens to be the most important. It's all about fashion business infrastructure on this episode of THECASUAL. Ask you questions in the comments • Support The Casual on Patreon:   / thecasual   OR Support THECASUAL on Youtube by becoming a member! • The Casual is the home of international fashion education, culture, and lifestyle based in Tokyo, Japan. Keep it Casual. ••••• Follow us+ ON INSTAGRAM:   / thecasual.co   ON TWITTER:   / thecasual_co   REGGIE on INSTAGRAM:   / reggiecasual   REGGIE on TWITTER:   / reggiecasual   ••••• MUST READS!!! Purple Cow - Seth Godin: https://amzn.to/2OxBROs Ametora - W. David Marx: https://amzn.to/2RJpYau Thread's Not Dead - Jeff Finley: https://amzn.to/2SUAltd OUR GEAR Lean mean studio camera: https://amzn.to/2DcCBa3 The all-around VLOG Camera: https://amzn.to/2RFlqSg Our FAVORITE Lens: https://amzn.to/2RKK9EV The E-mount lens you should get FIRST: https://amzn.to/2RBQySw The VLOG Lens: https://amzn.to/2qzDOAH The BEST MIC for your buck: https://amzn.to/2RJr1qW Our FAV Audio Recorder: https://amzn.to/2RJRUuM Ultimate PODCAST Mic: https://amzn.to/2yY8Er3 Our gimbal of choice: https://amzn.to/2qBcLoC