How Yohji Yamamoto Engineered the PERFECT Fashion System

Get 10% OFF your first website or domain at https://squarespace.com/thecasual Support The Casual on Patreon:   / thecasual   OR Support THECASUAL on Youtube by becoming a member! • We talk about Yohji Yamamoto a lot, but we rarely talk about his system. Today, the Yohji universe isn't just one line; it’s a deliberately constructed ecosystem with multiple arms, each carrying a different responsibility so that the core doesn't have to bend. We're breaking down the internal mechanics that keep the Yamamoto engine running. From the stabilizing spine of Y’s to the modern, street-facing platform of Wildside, we explore how Yohji protects his experimental core by building pressure-absorbing systems around it. Chapters 00:00 Intro 00:35 Ad read 01:40 Y's 03:00 Pour Homme 04:21 Ground Y 05:58 S'YTE 07:33 Wildside 09:40 Why Y-3 was Snubbed 10:44 Outro • The Casual is the home of international fashion, culture, and lifestyle based in Tokyo, Japan. Keep it Casual. ••••• Follow us+ THECASUAL on INSTAGRAM:   / thecasual.co   REGGIE on INSTAGRAM:   / reggiecasual   ••••• MUST READS!!! Purple Cow - Seth Godin: https://amzn.to/2OxBROs Ametora - W. David Marx: https://amzn.to/2RJpYau Thread's Not Dead - Jeff Finley: https://amzn.to/2SUAltd