Julia Sorensen on Why Healthcare Innovation Doesn’t Require a Big Budget

Julia Sorensen, VP of Marketing at Mass General Brigham, shares how her unconventional path from EMS and clinical social work to healthcare marketing shaped her approach to problem-solving and leadership. She explains why smaller organizations may have an innovation advantage, how marketers can build community trust through low-cost engagement, and why measuring ROI is essential. Julia also offers a practical framework for using AI to improve personal productivity, test new ideas, and streamline workflows without chasing every shiny new tool. The conversation concludes with advice for creating space for experimentation and a look at how Julia’s work as an artist fuels her creativity beyond healthcare.