Christine Albert on How Experience Fuels Patient Growth

Drawing on her experience as both a Chief Marketing Officer and Chief Experience Officer, Christine Albert explores why patient retention, access, trust and experience are valuable growth levers for healthcare organizations. The conversation covers experience design, operational alignment, provider accessibility, and how healthcare marketers can drive meaningful business outcomes by thinking beyond campaigns. Christine also shares practical examples of how small changes in patient experience can produce measurable growth and discusses how AI is raising the bar for trust, discoverability, and content quality across healthcare.