Comment se lancer comme coach professionnel ? Certification, positionnement et offre

Become a Professional Coach 👉🏼 https://www.linkup-coaching.com/forma... Want to become a professional coach but don't know where to start? In this video, I'm joined by Lucille Misslin, a former chartered accountant and now a business consultant for solopreneurs and freelancers. Together, we discuss a video by Luisa Zhou about launching a coaching business and decipher the real business challenges behind the coaching profession. On the agenda: certification, legitimacy, positioning, building your offering, choosing your target audience, social proof, pricing, and structuring a profitable coaching program. The goal: to help you leave with concrete, actionable, and immediately applicable advice to launch or structure your coaching business. Program: 00:00 - Introduction: Becoming a coach and launching a professional coaching business 00:58 - Lucile introduces herself: accounting expertise, solopreneurs, and business support 01:23 - Presentation of Lucile's channel and the masterclass format 02:29 - Reaction to a video by Louisa Zhou on launching a coaching business 03:56 - The question of legitimacy: skills, references, and certification 04:27 - Is certification necessary to become a coach? 05:29 - Why certification is important: competence, approach, and ethics 06:28 - Certification as social proof and a lever for credibility 07:30 - Differentiating yourself in a poorly regulated coaching market 08:06 - How to leverage your certification in your personal branding 09:35 - Coaching: a true technical profession, not just a desire to help 11:33 - The risks of untrained and uncertified coaching 11:47 - RNCP certification, calls for tenders, and the B2B market 13:01 - RNCP, ICF: which certifications to choose depending on your market? 14:13 - Positioning: choosing your target audience and clarifying your promise 14:50 - The key question: what does the client's situation look like after coaching? 15:25 - Translating your positioning into concrete changes in the customer's daily life 16:06 - Experience, storytelling, and personal journey in positioning 17:41 - Storytelling vs. positioning: clearly distinguishing between the two 18:56 - Finding your target audience and identifying a painful, urgent, and recognized problem 19:48 - The "pebble in the shoe": targeting a real business problem 20:43 - Conducting an in-depth target audience analysis to validate your positioning 21:05 - The 3 levels of problem qualification: desire, action, payment 22:03 - Using free workshops to test your target audience and generate social proof 22:49 - Difference between a "nice to have" and an urgent problem to solve 24:23 - Why you need to talk to your target audience to build a relevant offer 24:37 - Building an offer tailored to the problem and the target audience 25:02 - Creating your offer and setting your prices 25:11 - Why start with a program of 3-Month Coaching Program 26:56 - Structuring Your Program Around a Clear Client Outcome 27:01 - The 3 Main Phases of Coaching: Exploration, Resources, Action 28:00 - Why 3 months is a Suitable Duration for Selling Coaching Programs 29:25 - Adapting the Duration of Your Offer to Your Market and Product 30:18 - Building a Signature Offer Based on the Target Audience's Problem 30:43 - Conducting Benchmarking Before Structuring Your Program 31:46 - Starting with the Pain Point to Build Your Offer 32:18 - Speaking Your Target Audience's Language and Respecting Their Level of Awareness 33:28 - Structuring Your Program with Clear and Reassuring Steps 34:36 - Making the Transformation Concrete, Tangible, and Understandable 36:25 - The "So What?" Trick To get to the heart of the real problem 37:33 - Why you have to accept cutting yourself off from part of the market 38:30 - Niche your approach to attract more qualified leads and sell faster Resources: 👉 Follow Lucille on LinkedIn:   / lucille-misslin   If this video helped you, please like, comment, and subscribe to the channel to receive our upcoming videos on coaching, business, and growing your business. __ Become a Certified Professional Coach (RNCP Level 6) : https://www.linkup-coaching.com/forma... Find us on social media: LinkedIn: linkedin.com/company/linkup-coaching Twitter: twitter.com/linkupcoaching Facebook: fr-fr.facebook.com/linkupcoaching __ #coaching #professionalcoach #becomeacoach #businesscoaching #entrepreneurship #positioning #coachcertification #RNCP #personalbranding #coachingoffer