GİMA: Türkiye’nin İlk Süpermarketi Nasıl Yok Oldu?

GIMA: What Happened to Türkiye's First Supermarket? Our elders will remember. Shopping in Türkiye wasn't like it is today. There weren't chain supermarkets on every street corner. There was the neighborhood grocery store, the credit ledger, rice weighed from sacks. Then something completely different opened in the heart of Ankara. For the first time, people were buying cheese, trying perfume, and looking at furniture all under one roof. It had escalators – something most people were seeing for the first time in their lives. Prices were printed on the products; there was no bargaining. That sign had four letters: GIMA. The phrase "Let's meet in front of GIMA" became the zero point of a city in an era before cell phones. Poets wrote poems in the cafe on the top floor, Ankara's high society met at fashion shows. A generation spent their childhood in those aisles. Then, one by one, the signs came down. In this video, I've told the whole story of GIMA. That supermarket established by the state in 1956 to protect the public from high prices. The legendary store that opened inside the skyscraper in Kızılay. Türkiye's first installment shopping, its first escalator. Privatization, the Hüsnü Özyeğin era, and one of the fiercest clashes in Turkish business: the GİMA war between Koç and Sabancı. And finally, how that famous sign came down. Because GİMA never actually went bankrupt. So what happened? The answer to that question is in this video. Instagram:   / last_story_bender   To Support Our Channel:    / @laststorybender   #documentary #successstories #gima