CEO Talks #317 – Festivais e como o Lollapalooza movimenta a economia | Conteúdo Acessível

Brazil is a global powerhouse in music festivals. Events like Lollapalooza, which takes place in São Paulo, generate around one billion reais for the city's economy. More than 240,000 people are expected to fill the Interlagos racetrack between March 20th, 21st, and 22nd. The event features over 70 acts, four stages, and many gastronomic and brand experiences. To discuss this topic, our conversation in this episode of Insights is with Rodolfo Medina, CPO of Rock World, the company that organizes the festival. The interview was with Bradesco's CMO, Renato Camargo. Check it out! Want to know more about Bradesco's cultural activities? Access the link: https://cultura.bradesco/ The content presented below by the guest company does not necessarily represent the opinion and practices used by Bradesco. #BradescoAccessible #ForEveryoneToSee – the cover art features the theme of the featured podcast episode, “The festival experience and how Lollapalooza boosts the economy.” Next to the large Bradesco logo, on the left, are Rodolfo Medina, CFO of Rock World, and Renato Camargo, CMO of Bradesco. Throughout the podcast, they discuss how much music festivals contribute to culture and the economy in Brazil.