Insights Investments #337 – O que Cannes revela para as marcas? | Conteúdo acessível

In this episode of Insights, we'll understand the importance of investing in creativity for business expansion. How do companies innovate and how do they drive new products? The lessons are coming from Cannes, the leading global stage for creativity applied to business, where brands, companies, and leaders share the ideas, strategies, and trends that are transforming the market and culture. Our conversation is with Rodrigo Almeida, CCO of the Dreamers Group, and with Bradesco's Marketing Executive, José Mauricio Lilla. They also share how a project from the bank received Gold and Bronze Lions at this year's festival: Dancebook Brasil. Follow along! The presentation is by Priscila Forbes, banker at Bradesco Global Private Bank. The content presented below by the guest company does not necessarily represent the opinion and practices used by Bradesco. #BradescoAccessible #ForEveryoneToSee – the cover art features a photo of the participants and the highlighted theme on the left: "When creativity becomes results: what Cannes reveals for brands?". From left to right are Priscila Forbes, podcast host; in the foreground, Rodrigo Almeida, COO of Dreamers; and Mauricio Lilla, marketing executive at Bradesco. Throughout the episode, they discuss the impacts on businesses and brands stemming from creativity and highlights at Cannes.