E-4 These Tips Will Help You Close HoReCa Client | Real-World Strategies I Go to Market Strategy

E-4 These Tips Will Help You Close HoReCa Client | Real-World Strategies I Go to Market Strategy This video is an extended version of our previous episode, where we dive deeper into the fundamentals of building a successful HoReCa business. In this episode, we discuss why first impressions matter, how professional dressing influences business relationships, and why proper market mapping is essential for closing your first client in your target area. We also explain the importance of customer categorization and why the Purchase Manager and the Chef are two of the most influential decision-makers in the HoReCa industry. Watch until the end as we break down these concepts through practical business examples, real-world experiences, and actionable insights that can help entrepreneurs, business owners, sales professionals, and anyone looking to understand how the HoReCa industry truly works. The experiences and perspectives shared in this episode are based on real-world industry exposure and practical learning. This content is inspired by the knowledge and insights of Vijay Sokhi, a consultant with extensive experience in the FMCG and institutional sales industry. Business Plan Series : ➡️    • How to make a business plan?   Vijay Sokhi, Founder and Director of Sharp Consulting and Implementing Company, brings deep expertise in sales and marketing strategy. As a strategic consultant, he has successfully launched and scaled businesses across sectors, with a strong focus on FMCG. With a proven track record that includes leadership roles at Unilever and the impactful launch of Typhoo Tea in India, Vijay offers actionable insights rooted in real-world experience. Whether you're introducing a new product, scaling operations, or looking to boost team performance, this channel is your go-to resource for practical strategies and industry-driven guidance. Check out the book written by Vijay Sokhi, available now on Amazon. ➡️ https://amzn.in/d/8EI4TXd For more insights and articles from Vijay Sokhi, connect with him on LinkedIn:   / vijaysokhi   Facebook:   / vijayssokhi   📞 Reach out at: +91 8108677966 ✉️ Email: [email protected] Tags: #badabusiness #consulting #sandeepmaheshwari #sharktank #sharktankindia #salesandmarketing #motivation #consulting #gaurgopaldas #fmcg #keynotespeaker #training #newproducts #advertising #motivationalvideo #sales #retail #foodandbeverages #consultant #consultation #expert #fmcgconsultants #foodandbeverageconsultants #foodandbeverageconsultant #salesandmarketingconsultants #founders #investors #newproductlaunch #salesstrategyconsultingfirms #Newproductlaunch #advisors #consultants #scalingupbusiness #fmcg #badabusiness #usp #uniquesellingproposition #badabusiness #sharktank #gaurgopaldas #badabusiness #sharktank #gaurgopaldas #sharktank #badabusiness #salesandmarketing