How Anjali Sardana built $100 Million startup 'Pronto'?

00:00 Intro 02:13 Life before Pronto 05:17 Getting a PE job 06:48 Identifying the problem 09:56 Why not build in the US? 11:06 Pronto's early days 13:25 Raising pre-seed funding 17:31 Raising seed & series A 18:33 India's househelp market 23:22 How's it different from Quick Commerce? 29:13 Building for workers Vs customers 30:24 Ensuring safety for workers 36:52 Future outlook 39:30 Expanding to tier-2 and beyond 44:34 Cultural shocks - US Vs India 45:26 Rapid Fire In this episode of Backstage With Millionaires, we sat down with Anjali Sardana, founder and CEO of Pronto. Pronto is one of India's leading instant househelp providers. It was started in 2025, and today it works with over 5,000 househelps and over 20,000 bookings a day. Pronto raised it's pre-seed funding in April 2025, and it has since raised almost $40 Million in funding, and the startup is currently valued at $100 Million. In this conversation, we spoke to Anjali about her early days in the US, how she landed on this problem, how she built Pronto from day 1, the challenges and opportunities that are there in this segment, and what future looks like for Pronto? This episode is filled with insights for future founders and operators. Let us know in the comments what you think of the entire episode.