Why Your Website Isn't Converting (And What to Fix First)

Is your website sitting there doing nothing - even after three years? In this episode of The Website Success Show, Jules White carries out a live website conversion rate optimisation audit with Sara Southgate, a naturopath and perimenopause specialist, and uncovers some eye-opening SEO issues that are keeping her website virtually invisible to Google. If you've ever paid someone to build your website and wondered why you're not getting any traffic, this one is for you. What you'll discover in this episode: ✅ Why your hero section needs to communicate what you do, who you help, and what to do next — within three seconds of landing on your page ✅ How switching between first and third person in your copy confuses visitors (and how to fix it) ✅ Why missing page titles, page descriptions, and heading structure could mean Google has no idea what your website is about ✅ The free Chrome extension Jules uses to check any website's SEO in seconds ✅ Why text embedded in images is invisible to Google - and what to do instead ✅ How to use a simple three-step process on your homepage to improve conversions ✅ Why long testimonials go unread - and how to use short snippets throughout your site as trust signals ✅ The difference between Google Analytics and Google Search Console, and which one actually tells you if Google understands your site ✅ When it might be worth going back to an old website rather than trying to fix a builder that's working against you Resources mentioned in this episode: Watch Episode 108: The Three Brain Modes — Why Your Website Feels So Overwhelming — Understand why trying to do strategy, copy, and build all at once leads to paralysis https://thewebsitesuccesshub.com/webs... Find Sara Southgate — Naturopath & Perimenopause Specialist — Connect with Sara on LinkedIn and Facebook, or visit her website https://sarasouthgate.com Book a Free Website Potential Discovery Call — Not sure if your website is set up for traffic and conversions? Let's have a chat https://thewebsitesuccesshub.com/book 👩‍💻 About Jules White Jules helps business owners turn their websites into their hardest-working team member. Through The Website Success Show, the Website Growth Club, and 1:1 intensives, she teaches simple, sustainable strategies to get found on Google and convert visitors into clients - without relying on social media. ✨ If this episode made you think about your own website, please give the video a like, subscribe for more SEO and website conversion tips, and share it with someone whose website could be working harder for them. #WebsiteAudit #SEOForSmallBusiness #ConversionRateOptimisation 00:00 Introduction 00:48 About Sara's Business 02:43 Website Audit Begins 04:47 Hero Section & Messaging 06:16 First/Third Person Copy Issue 09:07 SEO Issues & Fixes 15:39 Wix vs Kartra Discussion 18:44 3-Step Process for Conversions 20:45 Using Testimonials Effectively 29:00 Wrap-Up & Final Thoughts