Move Over, Soccer: World Cup Fans Obsess Over Ranch Dressing

Ranch has long been an American favorite as the nation’s bestselling dressing since 1992. Now soccer fans visiting from around the globe are discovering it for the very first time as they enjoy the 2026 FIFA World Cup. NBC’s Priscilla Thompson reports for TODAY. » Subscribe to TODAY:    / @today   TODAY brings you the latest headlines and expert tips on money, health and parenting. We wake up every morning to give you and your family all you need to start your day. If it matters to you, it matters to us. We are in the people business. Subscribe to our channel for exclusive TODAY archival footage & our original web series. Connect with TODAY Online! Visit TODAY's Website: https://www.today.com/ Find TODAY on Facebook:   / today   Follow TODAY on Twitter:   / todayshow   Follow TODAY on Instagram:   / todayshow   » Stream TODAY All Day: https://www.today.com/allday About: TODAY All Day is a 24/7 streaming channel bringing you the top stories in news and pop culture, celebrity interviews, cooking, and more. All in one place. #soccer #worldcup #fifa