How Arthur Sserwanga Built a Multi-Million Outdoor Event Space Business in Uganda

In this episode of CEO Insights Uganda, we talk to Dr. Arthur Sserwanga (Ph.D.), the CEO of Akaama Resort in Bulindo, Kira — the largest green space outside Kampala and one of Uganda’s hottest destinations for weddings, corporate events, parties, and outdoor experiences. In this explosive conversation, Dr. Sserwanga reveals why the events and gardens business in Uganda is outshining real estate rentals, sharing how he turned bare land into a money-making resort and why Uganda’s hospitality and events industry is one of the country’s most lucrative sectors today. From the secret economics of running an events venue to the rising demand for garden weddings, corporate retreats, concerts, and cultural celebrations in Kampala and beyond, this interview is packed with insights every entrepreneur and investor needs to hear. If you’ve ever wondered whether to put your money into apartments, rentals, or Uganda’s booming events and hospitality sector, this is the show that will change your perspective. Don’t miss this inspiring and eye-opening episode of CEO Insights Uganda! You can reach Akaama Resort via WhatsApp on ‪+256760812659. Are you a Business Owner, Corporate Leader, or someone with a story others need to hear? We would love to feature you on our show! Contact us today via WhatsApp at +14692781138 or +256704233306. Episode Chapters 00:00 Intro 01:56 Arthur's background 03:58 How he balances working as a University Professor and running Akaama Resort 16:00 What is offered at Akaama Resort 17:49 How much money someone can make from a Gardens business 22:18 Why it is commonly believed that people should build their primary home as a priority 31:00 Challenges of setting up a garden business 46:20 Importance of research in business 1:00:00 What sets Akaama Resort apart from other Outdoor Event Space businesses 1:08:25 Typical events held at Akaama Resort 1:18:00 Key investments in setting up a garden business 1:29:35 Marketing strategies 1:35:00 Managing noise levels during the functions 1:38:00 The rise of outdoor events in Uganda 1:44:40 Promoting Ugandan Culture at Akaama Resort 1:58:25 Market size for new entrants in the business 2:02:00 Handling weather and cancellation challenges 2:07:30 Arthur's proudest moment since setting up Akaama Resort 2:09:40 The future for Akaama Resort Enjoyed the show? Leave us a quick Google Review by clicking this link: https://g.page/r/CafSlD2tp1QZEAI/review. CEO Insights Uganda with Herbert Rwabugahya is Uganda's number one business podcast. As the most watched and fastest growing Ugandan podcast, it continues to dominate the charts across YouTube, Spotify, Apple Podcasts, and every major streaming platform. Consistently ranked as the best podcast in Uganda, CEO Insights Uganda brings the country’s vibrant business and leadership landscape to life through powerful storytelling, raw success stories, and real-life insights that inspire action. At its core, CEO Insights Uganda is not just a podcast—it is the voice of Uganda’s transformation. Each week, host Herbert Rwabugahya engages in compelling, unfiltered conversations with Uganda’s most influential CEOs, startup founders, policymakers, investors, creatives, and visionaries. These are not scripted interviews; they are immersive dialogues that peel back the curtain on the innovations, failures, comebacks, leadership decisions, and strategic pivots that are shaping Uganda’s future. From Kampala to Gulu, from the diaspora to the boardroom, CEO Insights Uganda stands unmatched as Uganda’s number one business podcast for meaningful, relevant, and motivational content. Whether you’re searching for a “Uganda podcast,” “top Ugandan podcast on YouTube,” “Kampala business podcasts,” “East African entrepreneurship podcast,” or “CEO interviews Uganda,” this is the show that consistently delivers. If you’ve ever looked up content like the Lynn Ngugi Show, The Diary of a CEO podcast, The Ugandan Boy Talk Show, or wanted to know how to start a business in Uganda, you’ve now found your ultimate destination. CEO Insights Uganda is where Uganda’s best ideas meet Uganda’s brightest minds, creating a platform that educates, challenges, and empowers its listeners in every episode.