How Peace Serunjogi Built a Multi-Million Eco Tourism Farm Business in Uganda

In this episode of CEO Insights Uganda, we speak with Peace Serunjogi, the Founder and CEO of Kaynela Eco-Tourism Farm in Kayunga. Seated on 214 acres, Kaynela Farm is home to over 50 species of exotic birds, fish, and a collection of specialized animals rarely seen on Ugandan farms — including llamas, camels, alligators, horses, and other captivating species that draw visitors from across Uganda, East Africa, and the diaspora. Her ability to fuse nature, culture, wildlife, and innovation has positioned Kaynela as one of the most compelling agro-tourism destinations in the country. Beyond wildlife and farming, Kaynela Farm also offers a wide range of sports and recreational activities for both corporate groups and families. Visitors can enjoy swimming, fun balloon games, outdoor sports, and team-building activities that make the farm a perfect venue for retreats, corporate getaways. For those seeking a deeper escape into nature, Kaynela offers overnight camping and comfortable lodging experiences, allowing guests to immerse themselves in a serene, eco-friendly environment under the stars. In this episode, Peace shares the incredible story of how she transformed this vast land into a self-sustaining eco-tourism powerhouse — from organic farming, farm-to-table culinary experiences, and biodiversity conservation, to community training programs for women and youth. She explains how Uganda’s agribusiness and tourism sectors can merge to create value, jobs, and world-class experiences. Whether you’re in Uganda or the diaspora, this conversation will open your eyes to what is truly possible when passion, land, and vision come together. This is one of the most inspiring entrepreneurial journeys you will ever watch. You can reach Peace via +256776661187. Are you a Business Owner, Corporate Leader, or someone with a story others need to hear? We would love to feature you on our show! Contact us today via WhatsApp at +14692781138 or +256704233306. Episode Chapters 00:00 Intro 02:06 What Kaynela Farms does 07:42 Licensing with Uganda Tourist Board and UWA 08:45 What you should think of when you hear Kaynela Farms 10:35 Current farm size 13:05 How she started from scratch 19:48 How she handles all the moving parts on the farm 22:45 Staff size 23:10 What attracts people to Kaynela Farms 24:10 Typical customers who go to Kaynela Farms 26:30 What it costs a family of 5 to visit the farm 29:00 Whether she has formal agricultural training 32:00 UTB visit to Kaynela Farms 34:00 Visitor demographics 37:10 How they market Kaynela Farms 38:10 Advice for those who want to start a similar business 45:50 How she balances organic farming and managing costs 52:00 Innovative farming techniques on the farm 58:40 Kaynela's impact on the local community 1:06:30 Challenges she faced when starting up the farm 1:12:10 How a family tour is designed 1:17:00 Where Kaynela Farms Ltd fits into the bigger Uganda picture 1:23:10 Future plans Enjoyed the show? Leave us a Google Review by clicking this link: https://g.page/r/CafSlD2tp1QZEAI/review. CEO Insights Uganda with Herbert Rwabugahya is Uganda's number one business podcast. As the most watched and fastest growing Ugandan podcast, it continues to dominate the charts across YouTube, Spotify, Apple Podcasts, and every major streaming platform. Consistently ranked as the best podcast in Uganda, CEO Insights Uganda brings the country’s vibrant business and leadership landscape to life through powerful storytelling, raw success stories, and real-life insights that inspire action. At its core, CEO Insights Uganda is not just a podcast—it is the voice of Uganda’s transformation. Each week, host Herbert Rwabugahya engages in compelling, unfiltered conversations with Uganda’s most influential CEOs, startup founders, policymakers, investors, creatives, and visionaries. These are not scripted interviews; they are immersive dialogues that peel back the curtain on the innovations, failures, comebacks, leadership decisions, and strategic pivots that are shaping Uganda’s future. From Kampala to Gulu, from the diaspora to the boardroom, CEO Insights Uganda stands unmatched as Uganda’s number one business podcast for meaningful, relevant, and motivational content. Whether you’re searching for a “Uganda podcast,” “top Ugandan podcast on YouTube,” “Kampala business podcasts,” “East African entrepreneurship podcast,” or “CEO interviews Uganda,” this is the show that consistently delivers. If you’ve ever looked up content like the Lynn Ngugi Show, The Diary of a CEO podcast, The Ugandan Boy Talk Show, or wanted to know how to start a business in Uganda, you’ve now found your ultimate destination. CEO Insights Uganda is where Uganda’s best ideas meet Uganda’s brightest minds, creating a platform that educates, challenges, and empowers its listeners in every episode.