From Reach to Relevance: How Programmatic & Immersive OOH is Powering the Next Era of Brand Impact
Recorded at ATS Singapore 2026, this session explores how programmatic OOH, contextual targeting, and immersive experiential formats are reshaping the future of brand storytelling to create more relevant, measurable, and engaging audience connections. Speakers: • Lindsay Rowntree (Host) | COO - ExchangeWire • Tony Heng | President - Stellar Experience (Stellar Lifestyle and Stellar Ace) • Jonny Richardson | Sales Director, APAC - BroadSign • Dipti Gulati | Vice President, Solutions - WPP Media • Sourik Sinha | Senior Vice President, Brand - HSBC • Chloe Neo | Chief Executive Officer - Omnicom Media #adtech #media #programmatic #outofhome #atssingapore #panel
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