From McKinsey to ₹100 Crore+ Haircare Brand in 2 Years | Moxie Beauty

She was a McKinsey consultant. She left it all to fix a problem nobody was solving. Today, Moxie Beauty is a ₹100 Crore brandm built in just 2 years. Nikita Khanna is the Co-Founder of Moxie Beauty, India's fastest growing haircare brand built specifically for Indian hair textures and climate. While global giants ignored India's unique hair needs, Nikita spotted the gap, left a high-paying consulting career, and built a brand that 4X'd its revenue in just 1 year. In this episode, Nikita breaks down how she got her first customers, why pricing is the hardest challenge in D2C, how she built a team and culture from scratch, and what most founders get completely wrong about brand building. This is a raw, honest conversation about what startup growth actually looks like the wins, the struggles, and the lessons nobody talks about. 📌 Timestamps 00:00 – Intro 03:03 – How Moxie evolved since launch 06:30 – Leaving the job & starting up 10:30 – Spotting the gap in the Indian market 15:30 – Understanding customers & pricing challenges 21:30 – Getting first traction & early wins 29:00 – Building the brand & standing out 38:30 – Scaling challenges in the early stage 50:00 – Hiring, team & culture building 1:02:00 – Key lessons for founders 1:12:30 – Reality of startup growth & struggles 1:20:29 – Outro 🎙️ Guest: Nikita Khanna, Co-Founder, Moxie Beauty 🎧 Listen on: Spotify | Apple Podcasts | JioSaavn If you're building a brand from scratch — or thinking about leaving your job to start up — don't skip this one. #MoxieBeauty #NikitaKhanna #IndianSiliconValley #ISVPodcast #HairCare #D2CIndia #StartupIndia #WomenEntrepreneurs #McKinsey #FounderStory #BrandBuilding #IndianStartup #BeautyBusiness #Entrepreneurship