Why Are MLS Teams Obsessed With Rebrands?
MLS Eastern Conference side Montreal Impact will return in the 2021 season as CF Montréal, with a new name, logo, and branding. From LA Galaxy to the New York Red Bulls though, the Canadians are just the latest in a long line of Major League Soccer teams to have discovered a new identity. So, in this video, HITC Sevens takes a look at the history of MLS rebrands, whether they have been successful, and why the league seems to be so obsessed with them when compared to European leagues like La Liga and the Premier League.
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