AFC Fylde: The Most Hated Team In Non-League Football

Fifteen years ago, AFC Fylde were an obscure local football team competing in the eleventh tier of English football, and playing under the name Kirkham & Wesham. Everything changed for Fylde when a multimillionaire arrived at the club, investing heavily in the playing squad, building a huge new stadium, and setting out some enormously ambitious aims. This week, Fylde went viral due to a controversial job ad - so it seemed like a decent opportunity to do an HITC Sevens documentary taking a deep dive into AFC Fylde, the man behind them, and why they are so disliked in non-league circles.