🎙️ Brand into Europe | Episodio: Beatriz Mesas, cofundadora de Incapto

Brand into Europe is a podcast where we talk to those leading the expansion of food brands in the European market and redefining categories from within. In this episode, we speak with Beatriz Mesas, co-founder of Incapto, a startup born in Barcelona in 2020 with a clear mission: to eliminate coffee capsules and improve the way we drink coffee at home and in the office. Throughout the conversation, Beatriz explains how to build a real alternative to such a well-established habit as capsule coffee, focusing on an equally convenient but more sustainable and higher-quality experience. We also delve into the role of specialty coffee, the importance of the Incapto system—which combines coffee, machine, and subscription—and how technology is transforming the consumer's relationship with the product. A conversation about disruption, changing habits, and brand building in a category where experience is everything. 🎧 Available now