Your Vegetables Aren't As Healthy As You Think | Ft. Vivek Nirmal of KissanKonnect

In this Insightful conversation, Vivek Nirmal, Founder & CEO of Kisan Konnect, shares his journey from building and scaling Prabhat Dairy a company he sold to a French dairy giant for $220 million to starting over and building one of India's most promising farm-to-fork businesses. From a personal tragedy that inspired him to fix India's contaminated food supply chain, to building a tech-first, farmer-first model serving over 1 lakh customers in Mumbai and Pune, Vivek breaks down what it really takes to build a business in perishables. He opens up about pricing, farmer income, quality control, fundraising discipline, and why execution not tech is the real differentiator in this space. Building trust, one harvest at a time, is at the heart of everything Kisan Connect does. 📌Key topics covered: • The personal tragedy that inspired Kisan Konnect • Building and divesting Prabhat Dairy for $220 million • Why fresh produce is nutritionally degrading over time • Kisan Connect vs the local vegetable vendor • Building a farm-to-hub cold chain supply system • Ensuring quality control across 8,000 farmers • Revenue numbers and growth targets • Profitability, costs, and where the money goes • Shilpa Shetty: from customer to brand ambassador and investor • Pricing strategy and the "affordable premium" • Who is the real competition in farm-to-fork • Why players like Ekrishi, Deep Rooted shut down • Biggest execution challenges in perishables • Global companies that inspire the Kisan Connect model • The game plan, IPO, and scaling to ₹1,000 crore • Key learnings from building two businesses • Biggest mistakes and lessons for young entrepreneurs • Capital needed to start a farm-to-fork business • Understanding today's Indian farmer and consumer • Creating impact beyond the business ⏱️Chapters 00:00 Introduction 02:14 Who is Vivek Nirmal & Kisan Konnect 02:52 The Personal Story Behind Kisan Konnect 05:14 Building & Selling Prabhat Dairy for $220 Million 10:04 Kisan Connect vs Local Vegetable Vendors 13:07 Farm-to-Hub Supply Chain & Cold Chain 16:39 Ensuring Quality Control with 8,000 Farmers 19:20 Revenue Numbers & Growth Plans 22:02 Profitability, Costs & Spending Breakdown 23:14 Shilpa Shetty: Customer to Brand Ambassador 24:39 Pricing Strategy & Farmer Benefits 27:14 Who is the Real Competition? 29:33 Why Some Farm-to-Fork Players Shut Down 32:32 Biggest Challenges in Farm-to-Consumer Business 34:38 Global Companies & Inspirations 35:45 Game Plan, IPO & Scaling to ₹1000 Crore 37:46 Key Learnings from Building Two Businesses 40:48 Biggest Mistakes & Lessons Learned 46:02 Capital Needed to Start a Farm-to-Fork Business 46:15 Understanding the Indian Consumer & Farmer 49:08 Creating Impact Beyond Business 51:08 Rapid Fire & Final Thoughts Wealth by MO brings you deep, meaningful conversations with India's most influential wealth creators, founders, CEOs, fund managers, and domain leaders. Building wealth isn't about shortcuts it's about learning from people who've actually created it. Wealth by MO brings you deep, meaningful conversations with India's most influential wealth creators — founders, CEOs, fund managers, and domain leaders. Every episode gives you: • Real wealth-creation frameworks • Business insights from top founders • Investment lessons for long-term success • Mindset, risk-taking & decision-making wisdom • Decades of experience broken into actionable learning Whether you're an investor, professional, or entrepreneur, this channel helps you understand how wealth is built from the people who've done it. #VivekNirmal #KisanKonnect #Entrepreneurship #FarmToFork #StartupIndia #FounderStory #AgriTech #D2C #BusinessLeadership #WealthByMO #FreshProduce #ConsumerBrands #IndianStartups #BuildingABrand #SupplyChain #FoundersJourney #WealthCreation #BusinessLeadership #InvestingInsights #motilaloswal Subscribe for: Wealth-building insights, leadership wisdom, investing journeys, founder stories, market perspective, and long-term planning. #WealthCreation #BusinessLeadership #InvestingInsights #WealthByMO #motilaloswal Subscribe Here ➜ / @wealthbymo Explore Our Other Channels: Markets by Motilal Oswal ➜ / @marketsbymo Trades with Motilal Oswal ➜ / @breakoutwithmo Learn with Motilal Oswal ➜ / @learnwith_mo Partners at Motilal Oswal ➜ / @partnersatmotilaloswal 📲 FOLLOW US ON Instagram ➜ / wealthbymo_official Download the RIISE App: https://moriseapp.onelink.me/VgB3/8s6... #wealthbymotilaloswal #motilaloswal #leadershippodcast #founderstories #businessinsights #investingjourney