RT#175 Patrik Lunardi — O Produtor que Virou Investidor de Tecnologia

💡 Farmers aren't resistant to technology. They're resistant to what doesn't solve real problems. In this episode, Patrik Lunardi, farmer, entrepreneur, agtech investor, and founder of MT Grãos, shows how innovation truly enters the field: through trust, practical validation, and results at the point of sale. ✅ How Patrik transitioned from grain trading to investing in agribusiness startups ✅ Why producers need to be more than just users: they need to be technology validators ✅ The startup mistake: selling software without understanding the daily routine of those in the field ✅ Data, credit, and insurance: why producers need to stop being treated like average ✅ Grain trading, hardware + software, and micro-details: where are the next opportunities? ✅ Management as a differentiator: those who organize their operations better navigate difficult cycles Patrik shares his journey from Nova Mutum, Mato Grosso, to investments in companies like TBDC, IDGeo, B4A, Vero Finance, and Rizal — always with a clear thesis: technology only makes sense when it improves farm efficiency or solves a real pain point in the sector. 📈 If you want to understand the role of the producer in the innovation ecosystem — not as a spectator, but as a protagonist — this episode is for you. Listen on YouTube or your preferred streaming service.