Española que VENDIÓ su startup en EEUU 🧠 Trabajó en INSTAGRAM y esto es lo que aprendió

Today we filmed a very special episode of Growth and Life in Miami (Wynwood): interviews are back! 🎙️ I spoke with Lolita Priego, a builder who started at Amazon working on AI, experienced the early days of Instagram, founded a health startup, sold it… and is now launching Neurona (a drink + app connected to Apple Health). In this episode we talk about: how to build a career in the US (visa, Big Tech, startups) the dark side of corporate (competitiveness, internal politics) the hardest part of entrepreneurship (including layoffs) why selling isn't always seen as "success" and how to execute ideas when you have a life and a job 📍 Recorded in Miami 📲 Follow Neurona: @getneurona 🐦 Lolita: @lolitapriego 0:01 Intro + recording from Miami (Wynwood) 1:02 Who is Lolita: Amazon (AI) + early Instagram + 5 cities in the USA 2:21 How she came to the US: student visa → path to working in tech 3:08 What's attractive about Big Tech (culture, impact, brilliant people) 4:38 The downside of Big Tech: demanding, working "in a small part," competitiveness 6:24 Corporate: how to grow (communicating impact without “Selling yourself”) 8:29 Tips for remote/asynchronous work: recurring 1:1s, understanding priorities, being proactive 12:47 His startup: how it began and why he decided to go “all in” 14:03 Bootstrapping: invested ~$200K + then raised a round (up to ~$7M) 15:50 The hardest part: mass layoffs and the emotional toll 17:27 What the product was (consumers) + Base → Superpower 19:29 Product experience: tests, app, score, diet + integrated purchase 22:27 Entrepreneurship and health: stress, routine, therapy/business coaching 25:26 Why he decided to sell (and why he experienced it as a “failure”) 29:18 Back to corporate: money, AI, role, and learning 30:54 What Neurona is: “winning the day” (energy + focus without sugar) 34:27 The app: Apple Health → insights + recommendations (coffee, rest, recovery) 41:34 Growing through “play”: creativity, activations, sustainable profitability 46:14 What drives her to build (builder nature) + not raising capital 50:25 Personal brand vs. builder: obsession with product/branding, not with “exposing oneself” 54:47 Advice for executing ideas: create space, walk, podcasts, clarity 56:58 Inspiration: Naval, Taleb, Tim Ferriss, How I Built This 58:45 Closing + where to follow Neurona/Lolita 59:03 Networks: @getneurona + @lolitapriego