💥 ¿Por qué sientes que algunas MARCAS te PERSIGUEN? 🧠 FRESHLY vs CERAVE

Have you ever felt like a brand is following you everywhere? You open Instagram and it's there. You go on TikTok and you see it again. You get an email with a discount… and then another. That's not a coincidence: it's a marketing strategy called PUSH. But there are brands that do the exact opposite. They don't follow you… they attract you. They create so much trust, community, or engaging content that you're the one who decides to seek them out. In this video, we analyze two completely opposite marketing strategies: 🔹 PUSH Strategy – when the brand pushes the product toward you with constant ads, discounts, and promotions. 🔹 PULL Strategy – when the brand creates desire, trust, and community so that you're the one who chooses it. To better understand this, we analyze two real-world marketing cases: ✨ Freshly Cosmetics – a perfect example of a PUSH strategy with massive campaigns, influencers, and aggressive promotions. ✨ CeraVe – a brand that has built its growth with a PULL strategy based on community, scientific credibility, and experiential events. In this analysis, we'll see: • How PUSH marketing really works • How brands create desire with PULL strategies • Freshly Cosmetics' growth strategy • The case of CeraVe and its digital community • Why some brands generate rejection while others inspire trust • Which strategy works best in marketing today If you're interested in marketing explained with real-world brand examples, you'll love this video. 📩 For inquiries: [email protected] 📱 Instagram: @marinavinya