Ep27 Why your customers buy your product once and never come back

Your food or drink product is on the shelf. Consumers are picking it up. So why aren't they coming back for more? Most food & drink founders blame their marketing or their price point. To be honest, the answer is almost always in the product itself — and more specifically, in the flavour. In this episode, I break down the three flavour problems that quietly destroy your repeat purchase rate, and I give you the exact fixes for each one. ▪️ [0:00] Not all flavour problems are the same (and not all fixes are either) ▪️ [2:25] Flavour problem #1: Consistency drift and why your production team might be missing it ▪️ [7:30] Flavour problem #2: The cravability gap and the neuroscience behind repeat purchase ▪️ [12:05] Flavour problem #3: Off-notes from functional and botanical ingredients ▪️ [15:40] How to read your consumer feedback properly ▪️ [19:17] Your challenge for this week Here is the number that changed everything for me: a customer who buys your product once has around a 25% chance of buying again. But a customer who buys it twice? That jumps to 50%. That compounding effect is where food & drink businesses actually become sustainable. Tasting nice is not enough. It has to be amazing. It has to be memorable. And in this episode, I show you exactly how to get there. If you are working through a specific flavour challenge and would like a professional perspective on what is going on and how to fix it, this is exactly what I do at EPICSI. 👉 Book a call here: https://www.epicsi.co.uk/quote ▶️ Watch the previous episode here:    • E26 The difference between a food product ...   📱 STAY CONNECTED ▪️ Instagram:   / epicsi.uk   ▪️ LinkedIn:   / manon-galizzi-94700666   ▪️ Website: epicsi.co.uk #foodfounder #foodscience #repeatpurchase #flavour #productdevelopment #foodbrand #foodstartup 👋 If you are new here, I am Manon Galizzi, food scientist and flavour expert with over 10 years in the food and drink industry. The Food Lab is the podcast for food & drink founders who want to build brands that actually last on retailer shelves. Subscribe so you never miss an episode!