Food in the Digital World: Navigating Social Media and Online Retail Nutrition Information

Food in the Digital World: Navigating Social Media and Online Retail Nutrition Information From Instagram recipes and TikTok diet trends to the convenience of online grocery shopping, South African consumers are making more food choices in the digital space than ever before. But which types of online nutrition and health content truly shape these decisions — recipes, diets, supplements, or product promotions? And who holds the most sway — friends, family, celebrities, athletes, or influencers? This webinar will explore: • The types of nutrition and health information on social media with the greatest self-reported influence on food choices of young adults. • The most influential voices and platforms driving these decisions. • Which social media platforms have the most impact on eating behaviours. • The availability and accessibility of nutrition related information on South African online grocery store websites and apps. • How easily consumers can search for foods and beverages that meet specific nutrition related criteria. • Join us as we connect the dots between scrolling, sharing, and shopping — and uncover how the digital food environment shapes nutrition awareness and choices in South African consumers.