When you sell B2B products, you are not selling to masses !

0:00 : Intro 0:09 : Who is Pam Didner? 1:49 : What is B2B Marketing - Seriously...? 3:22 : Content Marketing in B2B for boring industries? 7:33 : Starting from scratch a content marketing strategy in B2B : 3 steps to follow 10:47 : Content Marketing for B2B Saas platform...? 14:56 : Which metrics should we know if the sales and marketing teams are on the same page? 16:14 : How can marketing & sales teams work together (in very few clear steps)? 17:40 : Is the marketing funnel dead - or just too complicated to be useful? 24:22 : Business goals vs marketing objectives? 29:59 : How do we cope with the inevitable decrease of traffic sent by Google to websites today? 34:37 : $15,000 to start and succeed with content marketing? ▶️ Connect with me on LinkedIn   / karine-ab.  . ▶️ Follow me on Twitter   / karine_abbou   ▶️ OR... if you're a French marketer or Entrepreneur 🇫🇷, subscribe to my French newsletter dedicated to content marketing: http://www.contentmarketingacademie.fr/ 🤩 And if you enjoyed Marketing Leaders, please subscribe to this YouTube Channel https://www.youtube.com/channel/UCrVG... When you sell B2B products, you are not selling to masses !