Why every tech company is hiring for this job right now

Every tech company is suddenly talking about the same three letters: GTM. The rise of the GTM Engineer is changing how companies approach growth, sales, marketing, automation, and artificial intelligence. It is one of the fastest-emerging roles in tech—and until recently, it barely existed. In this video, our host Mishti breaks down what a GTM Engineer actually does, why companies are hiring for the role, how AI is reshaping go-to-market teams, and what skills someone needs to build a career in GTM engineering. Chapters: 0:00 The Three Letters Taking Over Tech 0:58 Meet the GTM Engineer 1:26 How AI Is Changing the Way We Work 2:00 What a GTM Engineer Actually Does 2:42 How Clay Helped Create the Role 3:18 Building Automated Growth Workflows 4:20 How People Are Breaking Into GTM Engineering 5:36 Why GTM Engineering Is Going Global 6:42 How New Technology Creates New Careers 8:08 The Skills and Future of GTM Engineering New here? We're Clay. Normally we make videos about the GTM infrastructure you need to take great businesses to market. Clay.com