高級炊飯器トップシェア！「炎舞炊き」開発者に密着【ガイアの夜明け】（2023年2月10日）

▼The full version is currently streaming on "TV Tokyo BIZ" (free for the first month)▼ https://txbiz.tv-tokyo.co.jp/gaia/vod... ▼Register for a "TV Tokyo BIZ" membership here (free for the first month)▼ https://txbiz.tv-tokyo.co.jp/lp/?utm_... Zojirushi Shokudo, a hugely popular restaurant in Osaka, is known for its long lines. It's made by Zojirushi, a manufacturer of cooking appliances. Their biggest selling point is their "Ultimate Rice," cooked in a home rice cooker. The unlimited refills on three different types of rice have captured the hearts of customers. The restaurant's goal is to promote rice cookers and lead to the development of new products. Zojirushi Shokudo opened in Tokyo in February with a new menu. We followed the behind-the-scenes story leading up to the opening. The sewing machine, a Showa-era necessity that "every household" needed, has also been revived. Sewing classes are attended by everyone from housewives to men looking to learn as a hobby. The "Axe Yamazaki" sewing machine has proven particularly popular. It has recorded unprecedented sales in a shrinking sewing machine industry. What is the secret to its success? We followed the company over the year leading up to the development of this new product. ◎The evolution of the "ultimate rice cooker" born from the hearth of an old Japanese home ◎Why is the sewing machine making a comeback now? A month-long wait for delivery... #RiceCooker #ZojirushiShokudo #FlameDancing #ZojirushiMahobin #HomeAppliances #Rice #GaiaNoYoake #TVTokyoBIZ