Claudio Domenicali 🏍️ CEO di Ducati

Claudio Domenicali has been with Ducati since 1991 and has been CEO since 2013. Under his leadership, Ducati has become the most successful motorcycle manufacturer in history and a brand capable of surpassing €1 billion in revenue. https://trade.re/MARCELLO this video contains paid promotion from Trade Republic Follow me on Instagram →   / marcelloascani   Business inquiries → [email protected] Production – Willow Production Music by Tom Fox Newsletter → https://tubemastery.marcelloascani.co... 00:00 Claudio Domenicali’s beginnings and career 03:00 How much racing helps Ducati’s revenue 05:00 Becoming CEO of Ducati 06:00 Why NPS is the most important metric 08:00 The importance of technology 09:00 Ducati’s balance sheet 12:00 Trade Republic 12:45 Marketing 13:30 Life as a CEO 18:50 Relationship with Audi 20:00 Work-life balance 21:40 Recommended books