How Adidas Saved Football Culture

One month ago, football culture felt dead. Not football itself. I mean, the sport is doing better than ever. Transfer fees are higher, stadiums are fuller, and the World Cup is bigger than it's ever been. But the feeling that made millions of people fall in love with football in the first place? It seemed to be disappearing. And honestly, heading into this World Cup, it felt like not enough people were talking about football. The tournament was only weeks away, yet somehow it felt less exciting than a random Champions League night in October. Then, Adidas released a four minute advertisement, and suddenly, for the first time in months, fans were talking about football again. #football #soccer #sports #fifa #messi #worldcup #ronaldo