Warum Jaguar & Tesla ihre Kunden jetzt verraten! (Strategie der Positionierung)

How do you ruin a company or an entire country? By stubbornly clinging to an obviously nonsensical strategy that's detached from reality. If the improvement process doesn't come from within, it comes from without: as bankruptcy. ... To register for the webinar: https://www.rieck-verlag.de/verhandlu... The books mentioned: Sapiens: https://www.amazon.de/exec/obidos/ASI... Nexus: https://www.amazon.de/exec/obidos/ASI... [1] https://de.wikipedia.org/wiki/Enquete... [2] Colgate Lasagna: https://www.reddit.com/r/interestinga... There may have been concepts and even test markets, but it could also be an early meme. ... STOP: Please do not send emails to my university address! This address is exclusively for official business. A great Christmas gift for strategists: The 36 Stratagems of Crisis Print: https://www.amazon.de/exec/obidos/ASI... Audiobook: https://payhip.com/b/4nBZl ►FURTHER INFORMATION FROM TEAM RIECK: The Economics of Attitude: Strategic Differentiation in Hyper-Commodity Competition In classical microeconomics, we consider the state of commoditization to be the achievement of pure price competition. When products are technologically and qualitatively perfectly substitutable, the price converges to marginal cost. For companies, this means the disappearance of the profit margin in the "red ocean" of substitutability. From a game-theoretic perspective, the move to political positioning is not necessarily a moral impulse, but rather a rational attempt at horizontal differentiation. Once vertical differentiation (objectively "better" or "cheaper") has been exhausted, companies must remap the consumer preference space. 1. The Signaling Economics of Identity Consumer goods increasingly function as signals in social interactions. A consumer no longer simply buys the use value of toothpaste or a car, but invests in a costly signal (costly signaling) that demonstrates their membership in a specific value group (in-group). The brand provides the necessary narrative for this. 2. The Trade-off: Niche vs. Mass The decision to take a political stance is a calculated move in a non-zero-sum game. The company consciously accepts a reduced payoff from the opposing group (out-group) in order to optimize the payoff matrix within its target group. Polarization increases switching costs for the loyal core group: Switching to a competitor would no longer be merely a technical brand change, but a betrayal of one's own identity – a psychologically costly act. 3. Clustering in a Saturated Market Often, provoking a break is the only way to achieve new clustering effects. One creates an artificial monopoly within a social bubble. Losing the "opposing side" is not collateral damage, but rather a necessary condition for the credibility of the signal: Only a signal that provokes resistance possesses "screening" in the game-theoretical sense. ►Key point: In saturated markets, attitude becomes a product attribute – it is the only remaining instrument – ​​for reducing the price elasticity of demand in an environment of total substitutability. ``` #profrieck #jaguar #tesla Note: The links provided may be affiliate links, meaning I receive a small commission if you make a purchase through them. Thank you if you use these links! Disclaimer: This is an educational channel, not a financial or medical channel. The content of my videos and podcasts is for general information purposes only and does not constitute financial or medical advice, nor is it a personal recommendation.