Nobody Cares About Your Product

It's not about you. It's not about your product. Nobody cares. People buy one thing: the way their life changes after the problem is gone. This video shows you how to find what your customers are actually buying, so every ad, page, and post you make starts working. What's in this one: Why people buy transformations, not products (the before state and the after state) The makeup example: you're not selling makeup, you're selling confidence The tree trimmer example: the four real reasons anyone hires one, and the ad that plays to them The roses example: you're selling brownie points, so say so ("don't be the schmuck that forgot") The two reasons anybody buys anything: they like you, and they believe it changes their life Jarvis with the rapid-fire reframes: the plumber, the roofer, the florist, the accounting software Next video: the whole sales funnel, zoomed out. Then we break it down one piece at a time. This is part of The AI Marketing Machine, the free series where I teach the marketing behind my three businesses and how to train your AI to run it:    • The AI Marketing Machine [in progress]   My newsletter, The Half That Pays: https://jaredrhod.substack.com Everything else: https://jaredrhod.com