Reimagining the football industry: How to embed purpose into the fabric of football

This panel revolves around the idea of moving from the pursuit of profit to the pursuit of social wellbeing and environmental sustainability without causing detriment to the sporting spectacle. The idea of embedding purpose into the fabric and culture of football through lasting change about the perspective about football fans, which requires creation of a global Goal-driven framework. Speakers: Jacques-Henri Eyraud - President, Olympique Marseille Assia Grazioli-Venier - Board Directors, Juventus Jürgen Griesbeck - Co-Founder, Common Goal Moderator: Sharon Thorne - Global Chair, Deloitte