Why 90% of Skateboard Brands Are GARBAGE (The Factory Secret)

Most skaters spend hours agonizing over which deck to buy, convinced each brand carries its own unique DNA — but the truth is far more unsettling. The majority of skateboard decks sold worldwide are pressed by just four manufacturing companies, meaning that "premium" brand you saved up for might have rolled off the exact same production line as the budget option right next to it. This video pulls back the curtain on the factory secret the skateboard industry has never wanted you to know about — and it will permanently change the way you shop. If you've ever felt like something was off about skateboard branding, you were right. We break down exactly who BBS Manufacturing, PS Stix, Generator Distribution, and DSM are, which iconic brands they actually produce, and what that means for the identity, quality, and pricing of nearly every deck on the market. You'll learn why brand loyalty in skateboarding is largely a marketing construct built on top of almost identical wood and glue. Whether you're a core skater, a shop rat, or just someone who's spent too much money on boards, this is the industry deep-dive you didn't know you needed. The skateboard world is smaller — and stranger — than you ever imagined. 1. FYS Board Factory https://www.fysboard.com/worldwide-sk... 2. Woodchuck Laminates https://woodchucklaminates.com/ 3. Skateboard-Factory.com https://www.skateboard-factory.com/ 4. Custom Skateboards (Huntington Beach) https://www.customskateboards.com/Ska... 5. SkateboardersHQ - Deck Manufacturers https://www.skateboardershq.com/do-sk... #skateboarding #skateboarddeck #skatelife #skateboards #skateindustry #skateboardculture #skateboardbrand #skateshop #streetskating #skateboardtips #skatefacts #skateboardingisnotacrime #skateboardreview #undergroundskate #skateboardbusiness Most skateboard decks come from just four factories. Learn how the industry works and where your favorite board was really made. The skateboard industry is more centralized than most skaters realize. Over 60% of all skateboard deck manufacturing happens in one of only four major facilities. This breakdown explains how this concentration affects the quality and availability of decks from popular skateboard brands like Baker and Deathwish. We also examine how the COVID-19 pandemic disrupted the standard business cycle for these companies. By looking at the current state of major labels like Enjoi and Almost in 2024, you will understand the broader skateboard market trends shaping the gear you ride today. These skateboard factories dictate much of what hits the shelves, and understanding this supply chain provides a clearer picture of the industry. Subscribe for weekly skateboard industry breakdowns, and comment which brand you want to see analyzed next. 0:00 The Kid Who Couldn't Tell 0:47 4 Factories Make 60% of All Decks 2:15 Same Mold, Different Sticker 3:30 How to Start a Brand for $750 5:00 Why Decks Cost $50 for 30 Years 6:40 What Your Shop Actually Makes 7:55 The Board Under Your Feet 8:30 Hot Press vs Cold Press 9:45 Canadian Maple vs the Cheap Stuff 11:00 Private Equity Killed Your Favorite Brand 12:30 90% of Skaters Care — Nobody Tells Them 13:15 He Bought the Krooked