Behind the Scenes of a ₹100 Crore Ghee Startup | Off-Campus Ep. 7 | ft. Anveshan Farms

How do you build a scalable, profitable business around a product as traditional as ghee? Kuldeep Parewa is the Founder & CEO of Anveshan Farms, a modern food brand built with one clear mission: restoring trust, purity, and traceability in everyday Indian food. Founded by Kuldeep Parewa, Akhil Kansal, and Aayushi Khandelwal, Anveshan was born out of a shared belief that consumers deserve to know where their food comes from and how it is made. What started with authentic A2 desi cow ghee has now evolved into a growing portfolio of traditionally made, minimally processed food products. Today, the brand operates through 16 manufacturing units, each built to ensure strict quality checks, standardisation, and scalability-proving that tradition and modern operations can grow together. At the heart of Anveshan’s offering is its ghee, prepared using the traditional bilona method and supported by rigorous quality checks and process discipline. Over time, the brand has expanded beyond ghee into cold-pressed oils, raw and unprocessed honey, natural sweeteners, and other clean-label kitchen staples, all rooted in transparency and traceable sourcing. Our Off-Campus team sat down to understand how Anveshan built this business - from manufacturing practices and quality assurance to brand trust, consumer behaviour, and long-term thinking in a competitive food market. Watch the full video to explore how a traditional product category is being reimagined through modern business principles. To learn and engage with 200+ unicorn founders, industry leaders, and entrepreneurs, apply to our UG & PG programmes at Masters’ Union. We believe in learning business by running a business. Explore our UG programme: https://mastersunion.org/Ug-Programme Explore our PG programme: https://admissions.mastersunion.org/p Follow us on: LinkedIn –   / mastersunion   Instagram –   / masters.union   Twitter (X) – https://x.com/themastersunion/ Facebook –   / themastersunion