Why Vans Wants to Own Skating
Vans is the #1 skateboarding shoe company in the world, having become the uniform of choice for skaters, bikers, surfers and snowboarders alike. But how did a small, family-owned business achieve such success when facing competition from rivals like Converse, newcomers like Under Armour, and sneaker giants like Nike? 🔔 Subscribe for more: https://bit.ly/2ya7wUi 🧡 Support Athletic Interest videos:   / athleticinterest  ⏱ Timestamps 00:00 Intro & History 01:49 Vans & Skate Culture 03:55 Rise & Fall 05:03 Transition to Marketing Company 08:55 The Future? 🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports. ✅ Follow Patreon:   / athleticinterest  Email list: https://athleticinterest.substack.com Instagram:   / athleticinterest  🍿 Watch more Most popular: https://bit.ly/36ZZ3Qe Latest video: https://bit.ly/2MpsDW6 #vans #skateboarding #sportsmarketing
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