Balancing Order and Chaos in UX - Katie Dill (Airbnb) #TOA16

More and more companies who create online experiences are finding the way people experience their "product" takes place in the real world. From Lyft, to Handy to Airbnb, designers need to be working toward the holistic experience - online and offline. Learn how the Airbnb Experience Design team leverages pixels to create a better offline experience at all stages of the user's journey. Through their app and website Airbnb helps build a trusting relationship between strangers, helps travelers find the right travel destination, and helps hosts be even better hosts. Critical to this strategy is building a coherent brand that is consistent at every stage of the users' journey, on every platform. Katie Dill - Director of UX Design, Airbnb Tech Open Air is Europe’s leading technology and innovation festival. Our mission is to connect, engage and inspire through transformative discourse, knowledge exchange and collaboration. Connect with us and stay up to date about our next events: http://www.toaberlin.com http://www.fb.com/techopenair   / toaberlin     / toaberlin