Why Design Matters: Lessons from Stripe, Lyft and Airbnb

Stripe, Airbnb and Lyft are a few of the most successful companies of the past decade. And there are at least two things they all have in common - great design, and Katie Dill. Katie was Head of Experience Design at Airbnb, led the design team at Lyft and is now Head of Design at Stripe. We spoke with Katie about her design philosophy, what sets companies like Stripe apart, and how important it is to instill a culture of design in your startup from day one. Apply to Y Combinator: https://yc.link/DesignReview-apply Work at a startup: https://yc.link/DesignReview-jobs Chapters (Powered by https://bit.ly/chapterme-yc) - 00:00 - Intro 01:55 - The importance of design 04:00 - The role of trust 05:30 - Founder involvement in design 07:10 - Balancing quality with shipping early 09:00 - Focus on solving user problems 10:30 - Checklist 12:40 - Developing design skills 15:45 - Constant user feedback is key 18:50 - Design process at Stripe 24:40 - User experience scoring at Stripe 25:20 - Examples of design improvements at Stripe 31:40 - User feedback and community 32:20 - Takeaways