Why I Walked Away From My Biggest Revenue Bet

Simplicity is what grows a business. Complexity is what slows it down. In this episode of the Less Is the Strategy podcast I share the reflection that changed my focus completely, and the new way I now measure success in my business. After my 45th birthday this week, I spent real time reviewing the last year and planning the next one. Something finally clicked. I have spent years hearing entrepreneurs preach about building multiple streams of income, and I fell into that same trap, even after writing a whole book about simplifying. Spreading my focus across too many things meant nothing ever got the attention it truly deserved. I share the story of a well known tech author who stripped his business back to three streams of income, and how that focus catapulted his growth. Then I get honest about my own pivot. I am stepping back from chasing the hardest revenue in my business, and doubling down on the work that creates the biggest impact for the most people. That brings me to my new ROI, which I call return on impact. When I focus on changing enough lives and transforming enough businesses, the financial reward follows naturally. So my question for you is a simple one. Which streams of revenue deserve your full energy, and which ones are quietly taking it away? In this episode I cover: Why multiple streams of income add hidden complexity How the most successful creators stay focused on a few offers The decision I made in Porto in 2023 that started my own simplification What return on impact means and why it grows revenue The one question to ask about every revenue stream you run My book Simplify the Funnel is where this whole message began. You can grab your copy here: https://simplifythefunnel.com When you are ready to embed these ideas alongside people on the same path, come and join the Simplify Business Community. You will find everything over at: https://hodgesnet.com If this episode resonated with you, please share it with someone who needs to hear it, subscribe wherever you are watching or listening, and leave a 5 star review. It genuinely helps more people find the show. I have been Ant Hodges, and this is Less Is the Strategy, the podcast that helps you simplify and scale. Less really is the strategy. We can scale when we simplify. #LessIsTheStrategy #SimplifyTheFunnel #OnlineBusiness #podcast